Last Updated: 3/28/2013
A group of smart oenophiles set out to create the best way to order wine, from anywhere. We always love Lot18's super-sexy wine-porn photos and fun super-flash sales, and of course, the free credits that magically appear in our account after we've referred a friend who's made a purchase. If we had a formal bucket list of wines, we'd be slowly crossing them off that list thanks to Lot18 which gets us incredible wines at prices we can embrace... like the 2007 Calcareous Reserve Syrah we bought for just $25.99.
TastingRoom was an innovative company focused on delivering outstanding wine-tasting experiences, wherever wine could be shipped. The company created a technology (rare in the wine world!) to transfer tasting-sized portions into adorable little 2-oz bottles (without ruining the wine). These tasting treasures were then bundled into six-packs housed in beautiful, gift-worthy packaging, and shipped out to customers to approximate the experience of standing in a winery's tasting room and trying five or six different wines. While you didn't get the full romance of wine country, you didn't get snooty tasting room staff either.
Industry scoop: Lot18, the sexiest wine flash sale website, purchased most of TastingRoom Inc. in late 2012. The exciting combination of both companies is now ready for customers!
We've come to know and love the quality of the Lot18 experience, and we know from watching their emails that they choose quality wines to offer. We know Tasting Room offered the best wineries and everything was always done to a very high quality standard there, too (we've received and sent gifts from TastingRoom to our closest friends and family), so our expectations for Tasting Room by Lot18 are high! And so far, things are checking out.
Want to know more? Read our Wine Club Review for Tasting Room by Lot18.
Reviewed by Wine Club Experts
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Overview: A personalized wine program powered that gets to know your palate by starting your subscription with a tasting kit—real wine tasting in your living room. A significant step up from anonymous case clubs.
What We Love: Lot18 delivers on value, but at a higher level than other case clubs you might be considering. These selections are tailored to your preferences and they send exclusive wines you won't find anywhere else. Online account management is a big plus.
Could Be Better: We've had some complaints about quality. This is probably more a factor of their high-end marketing push which makes buyers think these are exceptional wines, when really, they're just good wines. Fortunately, they've just made a major upgrade to their customer service procedures and added a phone line, so we think they're heading in the right direction.